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In 1990, under the direction of author Duane Sparks, Action Selling was created. The company began with the question: Which selling skills have the greatest impact on sales productivity? “You can’t teach anyone 100 different things to focus on,” said Sparks. You need to have a finite number of skill improvement areas to work on.” After five (5) years of research, a short list of Critical Selling Skills emerged as the most important sales productivity boosters. Since 1995, more than 400,000 salespeople have been assessed, trained, certif ...
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