Pricing

Plans That Fit Your Scale

Streamline your marketing efforts in the human capital and wellness space.
Get noticed, win business, and boost your bottom line. 
Basic
Free

Get on the radar of some of the industry’s biggest consultants, brokers, and employers. 

Shortlister profile content
Personalized Content
Tell your story by adding custom content to your Shortlister profile.
Product Descriptions
Control your message to interested buyers.
Images & Videos
Customize your profile with images & videos.
Collect & Add Reviews
Use social proof to bolster your profile credibility.
Pricing Details
Add pricing details for brokers to see in the Shortlister Platform.
Standardized RFIs
Save time by creating standardized 
in- platform RFIs you can use to increase your chances of being shortlisted by consultants, brokers, and employers.
Brand awareness & exposure
Broker Exposure
Get noticed by the nation’s top benefit consultants and brokers.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
5 Minute Commercial
Highlight video for our consultant audience, produced by Shortlister.
Product Videos
Product videos for our broker audience.
Priority Positioning
The 5-minute commercial gets you highlighted at the top of our broker search results.
Lead generation
Free RFP Opportunities
Receive and respond to in- platform RFPs from consultants, brokers, and employers to win new business.
Lead Magnets
Generate more leads by adding compelling collateral behind a lead capture form.
Lead Capture
Get all website leads sent directly to your team.
Pay-Per-Click
Get priority positioning on the website, drive traffic to your website, and convert visitors to leads.
In-Market Insights
“Click” Insights
Identify anonymous clicks on your Pay- Per-Click conversions.
Reveal In-Market Buyers
See which companies are in- market for the products you offer.
Competitive Advantage
See which competitors in-market employers are considering.
CRM Integration
Receive insights directly to your HubSpot or Salesforce account.
Get started
Essential
Most popular
$2,795 / year

Manage your visibility and get noticed by in-market buyers with targeted demand generation.

Shortlister profile content
Personalized Content
Tell your story by adding custom content to your Shortlister profile.
Product Descriptions
Control your message to interested buyers.
Images & Videos
Customize your profile with images & videos.
Collect & Add Reviews
Use social proof to bolster your profile credibility.
Pricing Details
Add pricing details for brokers to see in the Shortlister Platform.
Standardized RFIs
Save time by creating standardized 
in- platform RFIs you can use to increase your chances of being shortlisted by consultants, brokers, and employers.
Brand awareness & exposure
Broker Exposure
Get noticed by the nation’s top benefit consultants and brokers.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
5 Minute Commercial
Highlight video for our consultant audience, produced by Shortlister.
Product Videos
Product videos for our broker audience.
Priority Positioning
The 5-minute commercial gets you highlighted at the top of our broker search results.
Lead generation
Free RFP Opportunities
Receive and respond to in- platform RFPs from consultants, brokers, and employers to win new business.
Lead Magnets
Generate more leads by adding compelling collateral behind a lead capture form.
Lead Capture
Get all website leads sent directly to your team.
Pay-Per-Click
Get priority positioning on the website, drive traffic to your website, and convert visitors to leads.
In-Market Insights
“Click” Insights
Identify anonymous clicks on your Pay- Per-Click conversions.
Reveal In-Market Buyers
See which companies are in- market for the products you offer.
Competitive Advantage
See which competitors in-market employers are considering.
CRM Integration
Receive insights directly to your HubSpot or Salesforce account.
Get started
Basic
Free
Get on the radar of some of the industry’s biggest consultants, brokers, and employers. 
Get Started
Essentials
Most popular
$2,795 / year
Manage your visibility and get noticed by in-market buyers with targeted demand generation.  
Talk to Sales
Professional
Contact Us
Boost your lead pipeline and get valuable insights to help you proactively engage in-market buyers. 
Talk to Sales

Shortlister Profile Content   
Personalized Content

Tell your story by adding custom content to your Shortlister profile.

Product Descriptions

Control your message to interested buyers.

Images & Videos

Customize your profile with images & videos.

Collect & Add Reviews

Use social proof to bolster your profile credibility.

Standardized RFIs

Save time by creating standardized in- platform RFIs you can use to increase your chances of being shortlisted by consultants, brokers, and employers.

In-Platform Messaging

Streamline your broker communication through one-on-one conversations, answer questions, and exchange files directly from the platform’s messaging feature.

Brand awareness & exposure   
Employer Exposure

Get noticed by 45k monthly buyers on Shortlister’s website.

Broker Exposure 

Get noticed by the nation’s top benefit consultants and brokers.

Top Vendor Recognition

Apply for Shortlister’s “Top Vendor” program free of charge.

5 Minute Commercial

Highlight video for our consultant audience, produced by Shortlister.

Product Videos

Product videos for our broker audience.

Priority Positioning

The 5-minute commercial gets you highlighted at the top of our broker search results. 

Lead generation
Free RFP Opportunities
Receive and respond to in-platform RFPs from consultants, brokers, and employers to win new business.
Pay-Per-Click
Get priority positioning on the website, drive traffic to your website, and convert visitors to leads.

In-Market Insights   
“Click” Insights

Identify anonymous clicks on your Pay-Per-Click conversions.

Reveal In-Market Buyers

See which companies are in-market for the products you offer.

Competitive Advantage

See which competitors in-market employers are considering.

CRM Integration

Receive insights directly to your HubSpot or Salesforce account.

Get Started
Talk to Sales
Talk to Sales
Professional
Contact Us
Boost your lead pipeline and get valuable insights to help you proactively engage in-market buyers. 
Shortlister profile content
Personalized Content
Tell your story by adding custom content to your Shortlister profile.
Product Descriptions
Control your message to interested buyers.
Images & Videos
Customize your profile with images & videos.
Collect & Add Reviews
Use social proof to bolster your profile credibility.
Pricing Details
Add pricing details for brokers to see in the Shortlister Platform.
Standardized RFIs
Save time by creating standardized 
in- platform RFIs you can use to increase your chances of being shortlisted by consultants, brokers, and employers.
Brand awareness & exposure
Broker Exposure
Get noticed by the nation’s top benefit consultants and brokers.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
Top Vendor Recognition
Apply for Shortlister’s “Top Vendor” program free of charge.
5 Minute Commercial
Highlight video for our consultant audience, produced by Shortlister.
Product Videos
Product videos for our broker audience.
Priority Positioning
The 5-minute commercial gets you highlighted at the top of our broker search results.
Lead generation
Free RFP Opportunities
Receive and respond to in- platform RFPs from consultants, brokers, and employers to win new business.
Lead Magnets
Generate more leads by adding compelling collateral behind a lead capture form.
Lead Capture
Get all website leads sent directly to your team.
Pay-Per-Click
Get priority positioning on the website, drive traffic to your website, and convert visitors to leads.
In-Market Insights
“Click” Insights
Identify anonymous clicks on your Pay- Per-Click conversions.
Reveal In-Market Buyers
See which companies are in- market for the products you offer.
Competitive Advantage
See which competitors in-market employers are considering.
CRM Integration
Receive insights directly to your HubSpot or Salesforce account.
Get started
À La Carte Offerings

Looking For More Flexibility?

Manage your marketing and sales priorities by choosing one or more of Shortlister’s products, separately from the price plans.

Talk to Sales

Meet a Vendor Webinar

Promote your solution, key differentiators, and product updates in front of an exclusive audience of Shortlister subscribers.

Top Vendor Elections

Apply for the chance to become Shortlister’s Top Vendor in one or more categories and show off your positioning compared to your peers.

Pay-Per-Click

Get priority positioning on the website, drive traffic to your website, and convert visitors to leads.

Reveal In-Market Buyers

Empower your sales and marketing efforts by revealing which in-market companies are researching your products and competitors in real-time.

Get Started Today

 Explore Shortlister’s marketing solutions by scheduling a demo or claiming your free profile. 

Request a Demo
Sign Up for Free