Allstate Identity Protection company strength, with full resource support of Allstate, our reputation, innovation, proprietary features, and best-in-class service differentiate AIP in the market. Our reputation remains stellar, When compared to 17 competitors Javelin Research found AIP at the top and awarded the Javelin 2022 Best-in-Class B2B Identity Theft Protection Service Provider, and in 2024 Javelin recognized Allstate Identity Protection as a leader for Protection services.
AIP's focus for 2025 is on subscriber experience. We are looking to enhance subscriber value through three major themes: simplicity, connectivity, and confidence. We are looking to make it easier for members to use the product, make interactions more engaging, and reinforce trust by expanding the ways we support members and increasing their access to us when they need help.
We believe we can drive more engagement with experience-driven updates. Examples include a more streamlined and easier account creation process, easier family member management for family plan holders, a more personalized approach to guide and educate members on how the product works and how to engage with it, easier booking and communication with our restoration specialists and high-touch training sessions with experts on key topics such as elder fraud that members can book.
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