bswift was founded as a consumer-driven health plan in 1996 and re-launched as a full-time benefits administration company in January, 2000. The original web enrollment system was developed in 1999 as a support platform for a web-enabled health plan, Platinum Health Care. However, when the health plan was introduced to brokerage firms, TPAs and employers in the Chicago marketplace, it was the enrollment technology—not the plan—that garnered the most interest. That same year bswift’s enrollment system placed 2nd out of 15,000 entrants in a ...
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