In 2012, ETC began as an HR and Legal compliance solutions firm, helping companies be proactive rather than reactive to compliance penalties. While reading through hundreds of pages of ACA regulations, owner Alicia Haff JD, realized that clients were not going to be able to figure out the complicated measuring and tracking rules on their own, it would be wise to build a tool that does it for them. That is when she and partner, Heather Garcia decided to set aside the HR and legal compliance solutions for a few years and focus on the proprietary system build. Alicia and Heather started selling their ACA compliance solution and reinvesting all income back into hiring an amazing staff to expand the depths of knowledge of the team. Taking the long way around, has brought the ETC Companies back full circle into ACA, HR, and Employee support solutions for all size clients.