We started with a simple mission: to create a suite of software specifically for the fertility industry that not only reduces paperwork, but that is easy for all users—from administrators and coordinators to lab techs, embryologists & patients—to quickly adopt and even embrace. How did we do this? We developed our robust platform on the most modern, cloud-based technology. From there, we designed distinct modules for every aspect of fertility management that can be seamlessly integrated and, as such, reduce system-wide redundancy.