Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. The Fitbit platform delivers personalized experiences, insights and guidance through the Fitbit smartphone app. Fitbit’s paid subscription service, Fitbit Premium, provides advanced analytics and actionable guidance in the Fitbit app to help individuals reach their health and fitness goals. Fitbit Enterprise offers several solutions for deploying Fitbit devices to employer populations to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.