Presenters:
Lisa Leighton
Vice President of Strategic Development
Jess Brown
Vice President of Marketing
For years, companies have been grappling with changing workforce dynamics, economic uncertainty, and escalating healthcare costs. Employers want to ensure their workforce is getting the proper benefits to thrive. An often overlooked benefit that is also the most impactful is caregiver support.
At this Meet A Vendor webinar, Lisa Leighton, Vice President of Strategic Development, and Jess Brown, Vice President of Marketing, showed us that companies can foster employee well-being and increase productivity by investing in care solutions. By integrating comprehensive caregiver benefits, companies can create a more engaged and loyal workforce.
About Cariloop
The Cariloop story began with firsthand experience of the impossibilities that caregivers face as they navigate caring for loved ones early in life. The solution bridges the gap between caregiving needs and quality resources for the growing and diverse caregiving population.
Cariloop’s Caregiver Support Platform connects employees and their families with a dedicated, highly qualified Care Coach to navigate any caregiving challenge. While they provide personalized guidance and expert support, Cariloop’s digital platform offers seamless access to robust collaboration tools, essential caregiving resources, and a reliable backup care network.
The Role of Caregiving Benefits in Workforce Stability
Going through 5+ years of “unprecedented times,” we had the Pandemic, Great Resignation & Remote Work, Remote Work vs. Return to Office, Economic Uncertainty, and Increased Healthcare Premiums.
With rising healthcare costs, many employees find it challenging to afford essential medical care for themselves and their families. According to multiple sources, research shows that:
- Employer-sponsored healthcare costs are projected to increase by 9% in 2025, surpassing $16,000 per employee (Aon).
- 30% of employees have delayed or skipped care due to cost concerns (WTW).
- 20% of employees who take leave to care for a loved one eventually need leave for their own medical conditions (BenefitsPro).
Caregiving responsibilities encompass all stages of life, from nurturing young children to supporting aging parents or loved ones facing chronic conditions. Sometimes, it can be two things at once. Balancing all these duties can often be challenging, which can result in increased stress, absenteeism, and reduced productivity. That is why it is vital for employers to understand how to provide caregiving benefits that are both cost-effective and sustainable. They need to ensure employees receive real-time support when needed most. They have to learn to integrate caregiving benefits into their employee experience to improve retention and engagement.
The Need for Disruptive Caregiving Solutions
Traditional caregiving support programs frequently face challenges. Sometimes, the reimbursement procedure can be complex. Navigating health insurance options is a rising challenge regarding prohibitive costs. When they need it most, employees can stumble upon limited accessibility. Conversely, contemporary caregiving solutions prioritize:
- Predictability & Flexibility: Employers need innovative benefits solutions that deliver flexibility and predictability and provide value to the employees and families who need it most.
- Support for Every Journey: Solutions must seamlessly deliver unique support, tools, and guidance to members in moments that matter.
- Embedded Caregiving Support: Caregiving solutions should be integrated into the employee benefits ecosystem to amplify engagement and business outcomes.
Defining the Return on Investment (ROI) for Caregiving Benefits
Investing in caregiving solutions is both a commendable choice and a prudent business strategy.
- Caregiving benefits are vital in boosting productivity by effectively minimizing absenteeism.
- To retain top talent, it’s essential to support and meet employees’ personal and professional needs actively.
- Support diverse and marginalized communities, fostering inclusion.
- Increase female participation in the workforce, ensuring equitable career advancement.
To maximize ROI, companies must:
- Define the root problem caregiving benefits aim to solve.
- Track data that correlates caregiving support with business outcomes.
- Choose caregiving partners who can deliver actionable insights and sustainable results.
Why Cariloop is Leading the Way in Caregiving Solutions
Cariloop stands out as a leader in caregiving support by offering:
- A Sustainable Care Ecosystem: As a certified B Corp, Cariloop ensures care providers, employees, and employers benefit from its services. There is a national shortage of care supply in our country, including child care centers, professional nannies, and in-home adult care providers. Providers set their own hourly rate and are paid in full for their services. Care preferences vary. Regardless of corporate partnerships, employees have varying needs and preferences for their family. Meeting the diverse needs, preferences, budgets, and locations of the workforce requires shared responsibility, leveraging both formal relationships and villages employees have already built.
- Cost-Effective Care Solutions: Unlike traditional backup care models, Cariloop allows employees to pay only for the care they need, further stretching employer subsidies. Cariloop offers an annual dollar-based stipend in the form of Care Credits, which members can use to pay for childcare, eldercare, pet care, and more. Care credits are billed monthly in arrears, so you only pay for the care your employees use. Employees can book and pay for as much or as little care as they need so their subsidy dollars stretch further. Care providers earn their full hourly rate and the employer pays a nominal administration fee on care credit dollars used.
- A Caregiver-Centered Experience: Designed by caregivers for caregivers, Cariloop provides coaching, resources, and real-time access to trusted care networks.
- Real People Sourcing Real Care: Cariloop’s Care Coaches provide personalized support to employees, helping them navigate care options and create proactive plans. Care Coach support to help Team Members create a proactive plan and strategy for backup care needs.
Download PDF -> Cariloop Caregiver Support 2025
Get in touch with Cariloop today!
As companies evaluate their benefits strategy for 2025 and beyond, prioritizing caregiver support is essential. Providing cost-effective, flexible, and integrated caregiving solutions will enhance employee well-being and drive business success.
Now is the time to rethink benefits and invest in solutions to support your employees when needed.
For more information, contact:
Jess Brown – jbrown@cariloop.com
Lisa Leighton – lleighton@cariloop.com
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