Presenters:
Nathan Williford
Nathan Williford, Senior Vice President, Product Growth
Last week, at our Meet A Vendor webinar, for the first time, we hosted a session of an engaging presentation on employee benefits that focused on a unique and timely topic: how live events can serve as a powerful employee benefit and a tool for cultivating social health. It was a glimpse into the future of employee benefits. The “social health” concept emphasizes that strong personal connections contribute to lower stress levels, improved life satisfaction, and overall mental resilience.
The presentation, led by Nathan Williford, Senior Vice President, Product Growth at TFL, highlighted the impact of live events on mental, emotional, and even physical health. This session was an eye-opening experience that resonates with the modern lifestyle. People yearn for meaningful human interactions, and live events provide an opportunity to reconnect, make memories, and improve overall well-being.
About TFL
TFL is a nationwide ticket distributor and solutions provider. They are at the forefront of providing access to these experiences, empowering both individuals and organizations to use live entertainment to enhance social well-being. Using the company’s brand via private label or API integration, TFL’s ticketing platform provides access to a $6 billion inventory of tickets for sports, concerts, and theater. All that at discounted rates and with no fees.
Studies show that approximately 20% of Americans feel lonely and isolated in their free time. This isolation is not just an emotional burden—it has real health consequences, such as increased cholesterol levels and a two to three times higher mortality rate for those without strong social ties. Companies can combat this growing issue by incorporating live event perks into employee benefits programs.
Live Events As An Employee Benefit
Live events drive happiness, emotion, connection, and memories. Statistics show that leveraging this requirement will increase retention and create a more impactful employee experience:
- 72% of workers wish their employer to provide free or discounted tickets to live events as a benefit.
- 24% of companies currently offer this perk.
TFL’s approach capitalizes on this disconnect. Businesses have an opportunity to differentiate themselves and enhance their employee experience. By making live events available through employer-sponsored programs, TFL will close this gap. By integrating ticket benefits into corporate wellness initiatives, companies can foster a sense of belonging, improve employee retention, and create a culture that values experiences over material benefits.
A key takeaway is the shift in consumer priorities post-pandemic. People choose experiences over products. The research stated that 70% of employees value experience more than material goods. So, businesses have the potential to redefine employee engagement strategies through experience-driven rewards.
Investing in Memories
Beyond the workplace, live events have a significant economic impact. Americans spend $802 per year on live entertainment, with younger generations leading the way:
- Gen Z attend an average of 24 live events annually.
- Millennials attend an average of 16.
If rising costs weren’t a barrier, the number would be even higher since 74% of workers stated they would attend more events if they could use loyalty points or rewards to offset expenses.
TFL’s innovative solutions address this issue by offering flexible payment options, including split-tender capabilities that allow employees to combine reward points and personal funds in a single transaction. This approach ensures that financial limitations do not prevent individuals from enjoying enriching experiences.
Why Transparent Pricing Matters
A significant challenge in the ticketing industry is the prevalence of hidden fees, often called “junk fees.” Consumers are frustrated by last-minute price increases at checkout, and legislative discussions are ongoing to regulate these practices. TFL has taken a proactive stance, advocating for transparent, all-in pricing. By eliminating hidden fees, TFL builds customer trust and ensures that employees can access live events without the stress of unexpected costs.
With real-world examples, data from TFL’s clients revealed that employees with access to these benefits in companies that successfully integrate live event benefits into their HR strategies made repeat purchases at high rates. TFL shared that an employee made 17 ticket purchases totaling over $11,000, saving $1,200 through the company’s program. Another employee placed 26 orders, spending over $26,000 and saving $2,700. These figures demonstrate the tangible value of live event perks and their ability to drive employee engagement.
Get in touch with TFL today!
As organizations seek innovative ways to enhance workplace satisfaction and well-being, live events present a unique and impactful solution. By investing in experiences that bring people together, companies can help employees break free from isolation, reduce stress, and create lasting memories.
In today’s fast-paced world, where digital interactions often replace human connections, returning to shared experiences is more important than ever. The message was clear: live events are not just entertainment but an investment in social health, happiness, and a thriving workforce.
Visit TFLgroup.com to explore more.
For more information, contact:
Solutions – Solutions@TFLgroup.com
Nathan Williford – Nathan.Williford@TFLgroup.com
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