Buyer Intent Data for Marketing
Talk to Clients In-Market.
While this statement is obvious to those of us working in B2B Sales & Marketing teams, too many organizations are still focused on “lead-based” approaches and individual contacts.
Buyer Intent data is an essential first step that allows your organization to focus it’s time and energy on companies that are currently in-market for the products you offer, without wasting time and resources trying to engage those that aren’t.
In B2B, the buyer is nearly always a group of people working together rather than an individual acting alone. In addition, the number of people involved in the purchase decision continues to increase.
Shortlister’s Buyer Intent tool will help your organization understand:
Which employers are currently in-market for the products I offer?
Have they viewed my Profile and are therefore familiar with my organization?
Have they researched any of my competitors, and if so, who?
Are there other competing products that may distract the buying group’s attention or budget?
Are any of our current clients researching our competitors or the products we offer?
Laser Focus Your Efforts.
The answers to these questions allow savvy Marketing teams the opportunity to laser-focus their efforts on the organizations they have the highest probability of converting into new clients, while enriching any ABM or marketing-automation tools you use with the data you need to nurture in-market buyers and stay front of mind.