Welltok, Inc. is setting out to radically change how consumers optimize their health, and be rewarded for doing so. Our consumer activation platform helps employers organize the growing spectrum of health and well-being resources into a unified, highly personalized, and rewarding employee experience. It combines an employer's health and well-being resources with the power of the platform and our unique predictive analytic capabilities to drive targeted engagement with benefits resources, simplify administrative hassles, and drive business value. Our predictive analytics help employers understand their population's specific health risks and the receptivity and impactability of existing or potential resources at the individual level. In addition, it provides visibility into individual engagement channel preferences. The analytics informs the program design and consumer experience of the employer's unique configuration and personalization engine. Our solution helps connect the right resources to the right individuals through its data-driven personalization engine. Through Welltok, users have access to specific resources and services that promote and foster healthy and active lifestyles. Our proven engagement tools and strategies increase program participation while encouraging users through personalized itineraries, social interaction with other users, and rewarding them for reaching goals or milestones.