Well is a daily health partner to its members, creating a unique category of digital health intervention by facilitating members' persistent engagement with personalized actions, incentives and concierge services to improve their health, rather than episodic services only when a problem arises. Well has achieved frequent and sustained engagement with members across a wide spectrum of demographics and health contexts. Rather than focus on one service vertical or health condition, Well applies proprietary algorithms to its library of clinical interventions and guided experiences, enabling the platform to deliver personalized support to its members across a wide range of topics including preventative care, condition management and mental health. Well's goal is to improve the health and wellbeing of its members over their lifetime and provide important tools and guidance in key moments of health opportunity or unplanned needs.